There are different ways you can make a direct connection with your clients and build your brand image, according to onefloorupdenver.com. Video production is the most efficient method nowadays. Currently, over 75% of online traffic is driven to your website by video, and this marketing method has a conversion rate of over 60%.
Corporate videos include promotional, educational, brand awareness, webinars, and training videos. There are different style options you can choose for your corporate video production when working with an agency in Denver. Here are a few of these options.
This style creates an authentic film. Documentary-style videos center on asking questions and encouraging people to talk about your company or product in their words. The final copy might still be edited since there is no single correct way to tell a story, but most of the film will be filmed as it is happening.
This video is created based on a certain purpose and might be rehearsed and follow a script. The person in the film might look at the camera, unlike in a documentary where he or she looks at the interviewer. Intentional-style videos are virtually defect-free since they primarily center on perfection.
Infographic Animation Style
This style is designed for vibrant videos in which you aim to explain a point in a nutshell. You do not need to plan the shot, unlike in documentary and intentional-style films. After getting your storyboard and pre-production scripting, creation and editing of the film start. Infographic animation videos are generally cost-efficient and quick.
There have been significant technological strides in shooting videos. However, this does not mean that the above video styles can be handled as your company’s DIY project regardless of the software and cameras you have at your disposal. The only guarantee of getting the corporate video right is to let a professional production company handle it.