As we draw closer to the last quarter of 2018, it’s important to see how the year has panned out for small and medium enterprises.
Whether it is under marketing, finance, retail, or technology, 2018 has brought some amazing developments even when it comes to SME finance solutions. So, here are some of the trends for 2018 that you may want to learn about:
Rising trend in technology and cyber security
In this digital age, a growing number of businesses are slowly realising the significance of technology. With the influx of shared economy and digitisation, the server market is now easy targets for hackers internationally. According to Business News Daily, there are several hybrid security systems that offer a combination of SaaS and cloud computing solutions that can play an integral part in the protection of data.
Utilising social media
Most small and medium enterprises are now using social media to their advantage. Based on an article posted on Entrepreneur, businesses should always prioritise their engagement with their target audience. Keeping customers engaged in every post and promptly responding to inquiries are great ways to create a good and lasting impression.
Using AI to your advantage
AI or artificial intelligence implementation will help businesses gather information in the fastest way possible. Working with the right people can give businesses an edge on how to use data to drive growth.
Diversity in the workplace
A business’s workplace is undergoing a great evolution. A growing number of businesses are now getting smarter when it comes to utilising space when driving productivity. Even large companies are looking into reducing their real estate commitments and are now considering offering options to let their employees work from home.
These are just a few of the growing trends that we have seen this year. Marketing technology continues to evolve and is now changing how businesses approach customer service experience. That is why it is important to work with a company who can help bring your ideas and visions to life, so your business can thrive.