In 2009, Google Play Store had about 70,000 apps, Apple’s App Store had 65,000. Now, the Play Store has 2.2 million apps, while the App Store has over 2 million.
This growth has inspired many business owners to have their own mobile applications, which their customers can use to find them or use their services. If you want your app to stand out, you must invest in custom mobile app development. Cloudxtension.com cites some effective strategies to make your business app more popular.
Pay Attention to ASO
ASO, or App Store Optimization, is a great way to influence your mobile app downloads. It is the process of increasing your mobile app’s visibility and discoverability in the Play Store and App Store. It is mainly concerned with your app’s metadata, so you need to optimize each element, such as the app title, screenshots, descriptions, keywords, etc.
Be Open to User Reviews
Increasing your app’s visibility and discoverability is just the first part of increasing your mobile app’s ranking. You must be open to user reviews as well. Consumers are encouraged to download apps by word-of-mouth recommendations that are seen in the user reviews section.
Make Sure it’s a Crash-free App
If users experience any difficulties with your app, such as frequent crashes, they will most likely uninstall it at the first opportunity. If the users provide feedback about your app’s performance, fix it immediately so you can provide a better experience. Better yet, avoid this in the first place by coming up with a bug-free app.
Engage on Social Media
Social media marketing can come in handy when promoting your mobile app. Remember that not everyone will be on Facebook, Instagram, or Twitter. Make sure you identify your target audience, so you will know which platform you will be using.
Make it a Free App
This is an excellent strategy to get more downloads. Offer your app for free, but include options for paid upgrades within the app. More app developers are going in this direction, as it has proven to be an effective method of encouraging consumers to download apps and spend on the upgrades.
A well-designed app will still need promotion and marketing to gain higher rankings, drive more downloads, and have a better engagement rate. Enlist the help of a reputable mobile app development company to ensure the best results.