If you’re in the e-commerce business, the future is looking bright for you. According to Forrester’s new Online Retail Forecast, online sales in the U.S. will reach up to 17% by 2022. However, brick-and-mortar stores aren’t your only competitors. You also need to make sure that you stand out among other online stores. Here’s how you can make improvements without spending too much.
Take better photographs
First-time buyers only rely on what they see on the screen. Make sure that you highlight the best features of your products in photos. Hire professionals to do this job. Nonetheless, you also don’t want to overdo it, or you might not reach the expectations of your buyers, which would be worse.
Improve your website constantly
Your website must be user-friendly, appealing, and fast. You need to check on it regularly because this is where all the business happens. Consider utilizing website performance testing tools to help you identify which areas and features need to be added, removed, improved, or upgraded.
Provide more payment and delivery options
Make the customer experience hassle-free, convenient, and easy. Aside from making sure that users can place their orders online without any trouble, you will also be able to cater to more buyers with more options for payment and delivery.
Get feedback from your customers
Customers appreciate it when you ask them to rate their transactions because it shows that you care about their buying experience. Customer feedback can also help you identify what you need to focus on improving.
Launch a blog
It’s easier to create a connection between the business and the customers with a physical store because customers somehow see what happens. Without a physical shop, what you can do is to create a blog wherein you can share your stories with your customers. This makes them feel more involved in building your brand.
While e-commerce, in general, is going on an upward trend, this doesn’t mean that your success will automatically follow. You still need to continuously make efforts to improve and build a stronger brand. The good thing is you can do this within budget.