Why Your Business Needs a User-Friendly Website

Business Working on their Website

In an increasingly digital world, the importance of websites in your business is undeniable. The website may serve as a source of information, customer service, and marketing platform all at the same time. As such, it’s important to develop and design an appealing but also functional website. If your website isn’t enjoyable and easy to navigate, you may lose opportunities that allow you to monetize it.

Here are ways to help make your website user-friendly:

Make Information Easily Accessible

Forbes reports that 75% of respondents from a Hubspot research prioritize quick, seamless access to materials or information. Your website’s navigation and layout has to make it easy for them to find the materials or data they need. How do you achieve this outcome?

  • Create understandable content
  • Simplify navigation
  • Make sure links, buttons are clickable
  • Use strategic images or visual elements

Arrange a User Experience Check or Audit

A user experience or UX audit can enhance the usability of your website, and spot coding errors. If you have apps, you need to put it through testing as well. Provider of app performance and load testing software, Radview explains, that testing apps will give you actionable intelligence to identify and resolve bottlenecks. Whether it’s a website audit or app testing, both will tell you what’s working and what’s not.

Make Sure It’s Accessible

People accessing the Internet on mobile devices, from smartphones to tablets, is on the rise. comScore data indicates that 78% of the digital population is multi-platform, switching from desktop to smartphone to tablet; 60% of all e-commerce purchases come from mobile. So people have to view and use your website on any mobile device. Otherwise, you lose valuable traffic, especially if you’re in the e-commerce industry.

People want ease and simplicity when going to websites. They want to pull up information when they need it. They want to go from one page to the next without any problem. And they want to explore your website no matter what device they use. So improve user experience, and you will monetize your website.