In today’s digital age, a single cringe-worthy post can break a company. It’s not like the good old days before social media and the Internet. You can’t simply ignore it or delete the evidence. And when PR mistakes do happen, especially for bigger, established brands, cleaning up the mess is no easy task. We’re talking lawyers, experts, and PR pros to minimize damage and even restore a company’s image.
These days, using a public relations platform to connect your company to media, journalists, and even influencers can be essential to help control your image and brand.Thus helping you save your company from negative publicity and a PR disaster. Here are some real world examples we can all learn from:
Krispy Kreme’s KKK (Krispy Kreme Klub)
Krispy Kreme Klub was an event in a branch of the donut brand in the U.K. It was meant to promote a series of children’s events during a week-long school break. Unfortunately, they named the club KKK. Naturally, this sparked a huge social media outcry when online users attacked Krispy Kreme with images of Photoshopped Klu Klux Klan members with donuts. The PR nightmare was all over media outlets in both the U.S. and U.K.
Domino’s Pizza YouTube Scandal
In 2009, two employees of the pizza chain posted videos on YouTube showing them doing some nasty things to the food people ordered. Naturally, it went viral and resulted in a lot of health-related and sanitation complaints. The pizza chain waited for two days before giving a response. Unfortunately, by that time, the video already had one million views.
Bloomingdale’s Spiked Eggnog
‘Tis the season to be jolly and spike your best friend’s eggnog. This one advertisement caused a ruckus for Bloomingdale’s and made their holiday not so jolly. The ad showed a woman laughing merrily and looking away from a serious-looking male friend. This seemed harmless enough, but read ominously, “Spike your best friend’s eggnog when they’re not looking.” It took no time for people to pounce on the “date rape” aspect of the ad.
If you think public relations only matter to big businesses, you are wrong. Regardless of your company’s size, how you relate to the public is your business. Your image as a company and as a brand should be the main concern. Use the latest digital PR platform and connect with the makers and influencers in your industry, and it could prevent you from making a PR blunder.