Close your eyes. Imagine that the famous golden arches of McDonald’s were grey. Would this international fast food chain be as successful today if it used that color? According to popular color theory, probably not.
A company logo’s color is sometimes more powerful than the design itself. Printibution.ca even reports that colors have the ability to convey messages to a customer and affect behaviour. Thus, it is important to pay attention to the color when creating a company logo. Read on to learn about what underlying message you might be sending out to your potential customers.
Often associated with the heat of the sun or fire, this color stimulates people to take risks and make decisions faster. It also rouses the senses, awakens the appetite, and evokes feelings of passion, love and power. Businesses belonging in the restaurant industry would do well to use red to trigger their customer’s appetite, as several popular fast food chains can attest to.
Seen as a playful and happy color, orange is a good choice for projecting a young, creative and fresh company. It incites feelings of balance, enthusiasm and warmth.
This color induces feelings of hope or optimism. Despite bringing energy to the table, most people are not fond of this color as it can be challenging to see on paper and online. To make the color look pleasing, it is ideal to mix yellow with other colors.
As a color that represents nature and the natural elements, green symbolizes good health and prosperity. People looking at this color will feel relaxed, calm, peaceful and hopeful. Companies may incorporate this color to their logo to convey organic growth and feelings of care.
Given that many people like blue, businesses with a wide target demographic often use this color to draw them in. Blue reminds people of the sky and the ocean and stimulates calmness, trust and order.
Considered as a low-arousal color, violet brings out feelings of royalty, mystery and spirituality. Given its association with success and wealth, it’s perfect for companies that provide financial services or advice. Businesses also can use violet to make them appear established.
The meaning and symbolism behind these colors can help you create a company logo that clients will remember. Not only do well-designed logos catch the eye, they also subtly express the thrust and goal of your company.