There’s no silver bullet when it comes to turning a start-up into a household name. Brands take time to build. The first step is to raise awareness about who your company is. The Internet has made it easier for businesses to develop their reputation and maintain. Certain online marketing techniques allow you to strengthen your value proposition and brand recognition.
A company that focuses on search engine optimisation cites that referral programs are a great way to improve brand awareness. This is so because partners will spread the word about any product or service you agreed upon, if you provide them with an incentive. The perks can be as simple as waiving the yearly membership fee, giving freebies or cash incentives when a referral signs up.
A contest that you promote through social media boosts awareness about your brand and offerings. Contests in which participants send photos, videos and other types of content not only boosts engagement, but also recognition and awareness.
Social Media Focus
The rising number of social networking sites makes it difficult to open an account and manage all of them effectively. You have to choose which ones work best for your company or campaign. Focus all your efforts on a few sites that are right for your branding and value proposition. If your website uses a lot of photos, Pinterest and Instagram are ideal platforms to share content and promotions.
Promotional products may seem old school, but they are still effective in keeping your brand recognisable. When a customer makes an online purchase, add a freebie such as mugs, shirts, pens or something unique with your branding on it. These items enter the daily lives of your audience, seeing your company name all the time improves awareness and recognition.
These are only a handful of ways to boost brand awareness; boosting recognition creates a positive domino effect as more people know your products.