If there is one thing that works so well in many websites, it is storytelling. This helps connect business owners with their audience, with the possibility of persuading them to do the desired action. Stories, for the most part, are a powerful form of communication that can make a website effective and engaging.
Despite the benefits of storytelling, not all website owners use them. Some are more focused on following modern design principles that can make a website visually appealing. What they don’t realise is that a visually heavy design is not so effective. According to Digitise My Business, stories are much more beneficial, as they can help form an emotional bond with others.
Spoken and Written Narratives
When applying storytelling to web design, it is important to recognise the difference between spoken and written narratives. Common differences are usually noticeable in visual elements, content, as well as user-experience. It is always beneficial to create a story that has powerful visuals and engaging content, which can also improve user-experience.
The Visual Story
Images are one of the best ways to communicate your message. Many online users also prefer images over content, as they are much easier to process than words. You have to remember, however, that if your message or story can be told with one image, don’t use lots of it. If your story, on the other hand, needs 10 visuals, don’t do it in five images. You need to make your story as simple or as detailed as it should be.
The Powerful Words
While visuals are incredibly effective, don’t underestimate the power of words. Using content to communicate a story is not about creating long textual stories that most people would find dragging to read. Be wise about the words you use on your websites, from the content you have to the words on your call to action button. Remember that every single word contributes to the story you tell your visitors.
Images and words are not the only elements that can help you communicate a story. You can also use illustrations, parallax scrolling, interactivity and videos to say what you want to say. Find the best element that suits your brand and your audience. Working with a web design professional is also beneficial.